Résumé | Jocelyn Allen

• Creative Direction for Health Equity Ambassador Links (HEAL) 2021 rebranding; Design of HEAL logo (April 2021), ambassador toolkit, digital assets and gift box packaging; Design HEAL Symposium logo (April 2022), microsite, gift box packaging, and social media assets.

• Art Direction Consultant for ‘Partnering for Life’ December 4, 2021, Facebook Live Concert / Campaign Launch; Design of social media assets for performers; Design of ‘Partnering for Life’ brochure (April 2022);

• Art Direction / Design of CIAA digital display ads for ‘Partnering for Life’ and ‘Cancer Action Network’ (January 2022)

Creative Director – Freelance

Health Care Foundation of the Oranges – July 2021 to December 2023

Digital Marketing and Design – State Certified Vendor

Kean University, Office of Admissions – June 2017 to present

• Design, setup and deploy Admissions email campaigns weekly

• Art Direction / design of student acceptance packages for undergraduate, graduate, online and transfer students starting with class of 2023

• Art Direction / design of Summer 2018 – 2021 and 2023 ‘New Student Orientation’ marketing materials

• Design and/or update admissions print materials such as letters, cards, postcards, posters, brochures and event programs

• Content updates to the Admissions pages on Kean University’s site, kean.edu, as needed

Creative Director – Freelance

The Tupac Amaru Shakur Foundation – March 2020 to February 2021

Digital Art Director, BlackEnterprise.com

Black Enterprise Magazine – May 2010 to January 2015; June 2015 to May 2019

• 2018 BlackEnterprise.com re-design; digital franchise re-branding (advertorial and editorial)

• 2016 ‘BE Digital’ Cover designs

• 2011 Art Direction/ Design of BlackEnterprise.com; Mobile Platform, launch Q4 2010

• Design of microsite and digital ad units for 2010 Pepsi Golf & Tennis Challenge; 2010 and 2011 Women Power Summit

• Re-design of digital magazine subscription ads; increased new, renewal and ‘gift’ enrollment

• Managed BlackEnterprise.com Web Design interns 2010 to 2011

Web & Graphic Designer (Developer), Marketing & Communications
October 2011 – March 2016

Web & Front End Developer, IT Department
April 2016 – June 2017

Essex County College – October 2011 to June 2017

• Creative Direction (management) of rebrand campaign (April 2014 through January 2015)

• Art Direction/ Design of print brand collateral for 2012 and 2013 ‘Rethink Summer. Graduate Sooner’ campaign; 2015 Golf and Tennis Scholarship Tournament; 2015 and 2016 Summer Youth Program

• Implemented Google Analytics; launched digital online catalog and essex.edu/summercamp

• Worked with the Marketing Content Manager to launch Social Media (Facebook & Twitter)

• Managed In-house Freelance Web Development

Senior Web Designer/ Developer, Essence.com 

Essence Magazine, A Time Inc. Company – July 2005 to November 2009

• Art Direction/ Re-design of Essence.com under Warner Brothers partnership; live September 2008 through November 2009 and Essence Makeover Magic Tool; launch June 2009

• Design/ Production of 2007 and 2008 Essence Music Festival (EMF) site and digital ad units

• Provide creative direction to online design staff, junior designers and interns

• Monthly page views increased progressively from date of hire

• Freelance Web Designer – 2005 to 2007; Jr. Web Designer – 2002

Senior Designer (Web/ Print), Marketing & Communications

BZA, LLC. – July 2005 to January 2007

• Web design, site maintenance and project management for various clients.

• Print projects included advertisements and corporate branding.

Assistant Fashion Co-ordinator

Bad Boy Entertainment – 2001

• Fashion Photo Styling/ Personal Shopping for the Executive, Sean “P. Diddy” Combs.

• Assistant to the Executive Assistant for Sean John Clothing.

• Talent Scout (models and dancers) for various Bad Boy projects. 