projects / clients

work

Freelance Design – Project Based

American Cancer Society (ACS) – April 2021 to present

• Conceptualized and designed the ‘Partnering For Life on the Vineyard’ logo, along with associated
invitation and promotional assets.
• Provided art direction and design for the ACS Health Equity Ambassador Toolkit 2023.
• Led the creative direction for the Health Equity Ambassador Links (HEAL) 2021 rebranding, which included the design of the HEAL logo (April 2021), ambassador toolkit, digital assets, and gift box packaging. Additionally, designed the HEAL Symposium logo (April 2022), microsite, gift box packaging, and social media assets.
• Served as Art Direction Consultant for the ‘Partnering for Life’ December 4, 2021, Facebook Live
Concert / Campaign Launch, and designed social media assets for performers and the ‘Partnering for Life’ brochure (April 2022).
• Directed and designed CIAA digital display advertisements for ‘Partnering for Life’ and ‘Cancer Action
Network’ (January 2022).

Creative Director – Freelance

Digital Marketing and Design – State Certified Vendor

Kean University, Office of Admissions – June 2017 to June 2025

• Design, format, and deploy  Admissions email campaigns on a recurring basis through November
2024.
• Provide copywriting and editing support as required.
• Art direction and design of the student acceptance packages for undergraduate, graduate, online, and
transfer students, commencing with the graduating class of 2023 through 2028.
• Design the marketing collateral for ‘New Student Orientation’ for the summers of 2018-2021 and
2023-2025.
• Develop and/or revise admissions print materials, including letters, cards, postcards, posters,
brochures, and event programs.
• Execute content updates to the Admissions sections of Kean University’s official website, kean.edu, on
an as-needed basis.

Creative Director – Freelance

The Tupac Amaru Shakur Foundation – March 2020 to February 2021

Digital Art Director, BlackEnterprise.com

Black Enterprise Magazine – May 2010 to January 2015; June 2015 to May 2019

• Spearheaded the 2018 BlackEnterprise.com redesign and digital franchise re-branding, encompassing
both advertorial and editorial content.
• Executed the 2016 ‘BE Digital’ Cover designs.
• Provided Art Direction and Design for BlackEnterprise.com, including the launch of its Mobile Platform in Q4 2010.
• Designed microsites and digital advertising units for the 2010 Pepsi Golf & Tennis Challenge, and the 2010 and 2011 Women of Power Summit.
• Redesigned digital magazine subscription advertisements, resulting in increased new, renewal, and gift enrollments.
• Managed BlackEnterprise.com Web Design interns from 2010 to 2011.

Web & Graphic Designer (Developer), Marketing & Communications
October 2011 – March 2016

Web & Front End Developer, IT Department
April 2016 – June 2017

Essex County College – October 2011 to June 2017

• Directed the rebranding campaign from April 2014 to January 2015.
• Provided Art Direction and Design for print brand collateral, including the 2012 and 2013 ‘Rethink Summer. Graduate Sooner’ campaign, the 2015 Golf and Tennis Scholarship Tournament, and the 2015 and 2016 Summer Youth Programs.
• Implemented Google Analytics; Launched the digital online catalog and essex.edu/summercamp.
• Collaborated with the Marketing Content Manager to launch Facebook & Twitter.
• Managed in-house freelance web development.
• Member of the Essex County College 2013-2018 College Core Strategic Planning Team
• 2016 Essex County College Student Life and Activities Certificate of Appreciation

Senior Web Designer/ Developer, Essence.com


• Oversaw the art direction and redesign of Essence.com in collaboration with Warner Brothers (live September 2008 – November 2009), as well as the Essence Makeover Magic Tool (launched June 2009).
• Managed the design and production of the Essence Music Festival (EMF) website and digital ad units for 2007 and 2008.
• Provided creative direction to online design staff, junior designers, and interns.
• Achieved progressive increases in monthly page views since the date of hire.
• Held roles as Freelance Web Designer (2005 – 2007) and Jr. Web Designer (2002).
• ASME National Award Finalist, General Excellence Interactive Feature Category for Essence.com 2008 ‘Will You Marry Me?’ and 2007 ‘30 Dates In 30 Days’
• 2007 Essence Magazine Employee Recognition Award Recipient; Two 2007 Merit Bonuses
• 2007 Essence Cares website appeared on the Oprah Winfrey Show

• Print projects included advertisements and corporate branding.

Assistant Fashion Co-ordinator

Bad Boy Entertainment – 2001

• Assistant to the Executive Assistant for Sean John Clothing.

• Talent Scout (models and dancers) for various Bad Boy projects.


skills

Instagram, Facebook, TikTok, Youtube, Snapchat, LinkedIn, Pinterest, X (Twitter), Ning

speaking engagements