JOCELYN ALLEN
973.937.8227
jocelynallen.com
EDUCATION
Garden State Yoga – Hatha Yoga Level 1 Certification (200 Hour)
Fairleigh Dickinson University – Florham Campus – BFA, Computer Graphics
Parsons School of Design – Web Design Basic Core: Color Theory, Digital Imaging w/ Photoshop and Web Design; Fashion Photo-styling Continuing Education Course; Intensive Fashion Design Program
SKILLS
PC/ Mac; Google Suite; Blackbaud; Basecamp, Monday, Asana, Slack; Adobe CS/ CC, Canva; Final Cut Pro, iMovie, Brightcove, Limelight, Youtube; Omniture (Adobe Analytics), Google Analytics, SEO/ SEM; WordPress CMS (PHP), CSS, HTML; Twitter, Instagram, Facebook, Snapchat, LinkedIn, Pinterest, TikTok, Ning; Sales Force Exact Target, Ellucian Recruiter, Slate.
EMPLOYMENT
Creative Direction, Design & Brand Strategy
Self-employed (New Jersey State Certified Vendor) – May 2017 to present
Creative Director – Freelance
The Health Care Foundation of the Oranges – July 2021 to present
Freelance Design – Project Based
American Cancer Society – April 2021 to present
Digital Marketing and Design
Kean University, Office of Admissions – June 2017 to present
Creative Director – Freelance
The Tupac Amaru Shakur Foundation – March 2020 to February 2021
Digital Art Director, BlackEnterprise.com
Black Enterprise Magazine – May 2010 to January 2015; June 2015 to May 2019
· 2018 BlackEnterprise.com re-design; digital franchise re-branding (advertorial and editorial)
· 2016 ‘BE Digital’ Cover designs
· 2011 Art Direction/ Design of BlackEnterprise.com; Mobile Platform, launch Q4 2010
· Design of microsite and digital ad units for 2010 Pepsi Golf & Tennis Challenge; 2010 and 2011 Women Power Summit
· Re-design of digital magazine subscription ads; increased new, renewal and ‘gift’ enrollment
· Managed BlackEnterprise.com Web Design interns 2010 to 2011
Web & Front End Developer, IT Department
Essex County College – October 2011 to June 2017
· Creative Direction (management) of new Brand Campaign (effective April 2014-January 2015)
· Art Direction/ Design of Print brand collateral for 2012 – 2013 ‘Rethink Summer. Graduate Sooner’ campaign; 2015 Golf and Tennis Scholarship Tournament; 2015 & 2016 Summer Youth Program
· Implemented Google Analytics; launched essex.edu/onlinecatalog and essex.edu/summercamp
· Worked with the Marketing Content Manager to launch Social Media (Facebook & Twitter)
· Managed In-house Freelance Web Development
· Web and Graphic Designer (Developer), Department of Marketing & Communications from October 2011 through March 2016
Senior Web Designer/ Developer, Essence.com
Essence Magazine, A Time Inc. Company – July 2005 to November 2009
· Art Direction/ Re-design of Essence.com under Warner Brothers Partnership; live September 2008 through November 2009 and Essence Makeover Magic Tool; launch June 15, 2009
· Design and Production of 2007 and 2008 Essence Music Festival (EMF) site and digital ad units
· Provide creative direction to online design staff, junior designers and interns
· Monthly page views increased progressively from date of hire;
· Freelance Web Designer – 2005 to 2007; Jr. Web Designer – 2002
Senior Designer (Web/ Print), Marketing & Communications
BZA, LLC. – July 2005 to January 2007
· Web design, site maintenance and project management.
· Print Projects include advertisements and corporate branding.
HONORS
· Member of the Essex County College 2013-2018 College Core Strategic Planning Team
· 2016 Essex County College Student Life and Activities Certificate of Appreciation
· ASME National Award Finalist, General Excellence Interactive Feature Category for Essence.com 2008 ‘Will You Marry Me?’ and 2007 ‘30 Dates In 30 Days’
· 2007 Essence Magazine Employee Recognition Award Recipient; 2 Merit Bonuses earned during 2007
· 2007 Essence Cares website appeared on Oprah Winfrey Show
PROJECTS/ CLIENTS
Almat Group American Cancer Society Angela Burt-Murray Blue Transfer, LLC Black Doctoral Network Caroline V. Clarke Children’s Place Cocoa Media Group Covergirl Dell Dudley Hospitality Group (Chef Henry Dudley) Frontline Ministries The Grio |
The Health Care Foundation of the Oranges Kean University The Links, Incorporated Lisa Loury Lomas, Ph.D. Michelle J. James Passion for the Palate (Chef Kim VanKline) Porsche The Rainford Group Siobahn St. John Sean Combs Enterprises Shell Toyota The Tupac Amaru Shakur Foundation |
Download Résumé (.pdf)
Last Update: February 27, 2023