JOCELYN ALLEN

973.937.8227
jocelynallen.com

EDUCATION

Garden State Yoga – Hatha Yoga Level 1 Certification (200 Hour)
Fairleigh Dickinson University – Florham Campus – BFA, Computer Graphics
Parsons School of Design – Web Design Basic Core: Color Theory, Digital Imaging w/ Photoshop and Web Design; Fashion Photo-styling Continuing Education Course; Intensive Fashion Design Program

SKILLS

PC/ Mac; Google Suite; Blackbaud; Basecamp, Monday, Asana, Slack; Adobe CS/ CC, Canva; Final Cut Pro, iMovie, Brightcove, Limelight, Youtube; Omniture (Adobe Analytics), Google Analytics, SEO/ SEM; WordPress CMS (PHP), CSS, HTML; Twitter, Instagram, Facebook, Snapchat, LinkedIn, Pinterest, TikTok, Ning; Sales Force Exact Target, Ellucian Recruiter, Slate.

EMPLOYMENT

Creative Direction, Design & Brand Strategy
Self-employed (New Jersey State Certified Vendor) – May 2017 to present

Creative Director – Freelance
The Health Care Foundation of the Oranges – July 2021 to present

Freelance Design – Project Based
American Cancer Society – April 2021 to present

Digital Marketing and Design
Kean University, Office of Admissions – June 2017 to present

Creative Director – Freelance
The Tupac Amaru Shakur Foundation – March 2020 to February 2021


Digital Art Director, BlackEnterprise.com
Black Enterprise Magazine – May 2010 to January 2015; June 2015 to May 2019
· 2018 BlackEnterprise.com re-design; digital franchise re-branding (advertorial and editorial)
· 2016 ‘BE Digital’ Cover designs
· 2011 Art Direction/ Design of BlackEnterprise.com; Mobile Platform, launch Q4 2010
· Design of microsite and digital ad units for 2010 Pepsi Golf & Tennis Challenge; 2010 and 2011 Women Power Summit
· Re-design of digital magazine subscription ads; increased new, renewal and ‘gift’ enrollment
· Managed BlackEnterprise.com Web Design interns 2010 to 2011

Web & Front End Developer, IT Department
Essex County College – October 2011 to June 2017
· Creative Direction (management) of new Brand Campaign (effective April 2014-January 2015)
· Art Direction/ Design of Print brand collateral for 2012 – 2013 ‘Rethink Summer. Graduate Sooner’ campaign; 2015 Golf and Tennis Scholarship Tournament; 2015 & 2016 Summer Youth Program
· Implemented Google Analytics; launched essex.edu/onlinecatalog and essex.edu/summercamp
· Worked with the Marketing Content Manager to launch Social Media (Facebook & Twitter)
· Managed In-house Freelance Web Development
· Web and Graphic Designer (Developer), Department of Marketing & Communications from October 2011 through March 2016

Senior Web Designer/ Developer, Essence.com
Essence Magazine, A Time Inc. Company – July 2005 to November 2009
· Art Direction/ Re-design of Essence.com under Warner Brothers Partnership; live September 2008 through November 2009 and Essence Makeover Magic Tool; launch June 15, 2009
· Design and Production of 2007 and 2008 Essence Music Festival (EMF) site and digital ad units
· Provide creative direction to online design staff, junior designers and interns
· Monthly page views increased progressively from date of hire;
· Freelance Web Designer – 2005 to 2007; Jr. Web Designer – 2002

Senior Designer (Web/ Print), Marketing & Communications
BZA, LLC. – July 2005 to January 2007
· Web design, site maintenance and project management.
· Print Projects include advertisements and corporate branding.

HONORS

· Member of the Essex County College 2013-2018 College Core Strategic Planning Team
· 2016 Essex County College Student Life and Activities Certificate of Appreciation
· ASME National Award Finalist, General Excellence Interactive Feature Category for Essence.com 2008 ‘Will You Marry Me?’ and 2007 ‘30 Dates In 30 Days’
· 2007 Essence Magazine Employee Recognition Award Recipient; 2 Merit Bonuses earned during 2007
· 2007 Essence Cares website appeared on Oprah Winfrey Show

PROJECTS/ CLIENTS

Last Update: February 27, 2023