Jocelyn Allen
jocelyn@jocelynallen.net
jocelynallen.com
EDUCATION
Garden State Yoga – Hatha Yoga Level 1 Certification (RYT 200)
Fairleigh Dickinson University-Florham Campus – BFA, Computer Graphics / Graphic Design
Parsons School of Design – Web Design Basic Core: Color Theory, Digital Imaging w/ Photoshop and Web Design; Fashion Photo-styling Continuing Education Course; Intensive Fashion Design Program
SKILLS
PC/ Mac; Google Suite; Blackbaud; Basecamp; Adobe CS/ CC; Final Cut Pro, iMovie, Brightcove, Limelight, Youtube; Omniture, Google Analytics, SEO/ SEM; WordPress CMS (PHP), CSS, HTML, Vignette; Twitter, Instagram, Facebook, Snapchat, Youtube, LinkedIn, Pinterest, Ning; Sales Force Exact Target, Ellucian Recruiter
EMPLOYMENT
Digital Marketing, Design & Development
Self-employed (State Certified Vendor) – May 2017 to present
Digital Art Director, BlackEnterprise.com
Black Enterprise Magazine – May 2010 to Jan 2015; June 2015 to present
· Current Projects: 2016 BlackEnterprise.com responsive re-design; Digital franchise re-branding (online advertorial and editorial packages); ‘BE Digital’ Cover designs (April 2016 – present)
· Art Direction/ Design of BlackEnterprise.com, launched June 2011; Mobile Platform, launch Q4 2010
· Design of microsite and digital ad units for 2010 Pepsi Golf & Tennis Challenge; 2010 and 2011 Women Power Summit
· Re-design of digital Magazine subscription ads; increased new, renewal and ‘gift’ enrollment
· Managed BlackEnterprise.com Web Design Interns 2010 – 2011
Web & Front End Developer, IT Department
Essex County College – October 2011 to June 2017
· Creative Direction (management) of new Brand Campaign (effective April 2014-January 2015)
· Art Direction/ Design of Print brand collateral for 2012 – 2013 ‘Rethink Summer. Graduate Sooner’ campaign; 2015 Golf and Tennis Scholarship Tournament; 2015 & 2016 Summer Youth Program
· Implemented Google Analytics; launched essex.edu/onlinecatalog and essex.edu/summercamp
· Worked with the Marketing Content Manager to launch Social Media (Facebook & Twitter)
· Managed In-house Freelance Web Development
· Web and Graphic Designer (Developer), Department of Marketing & Communications from October 2011 through March 2016
Senior Web Designer/ Developer, Essence.com
Essence Magazine, A Time Inc. Company – July 2005 to November 2009
· Art Direction/ Re-design of Essence.com under Warner Brothers Partnership; live September 2008 through November 2009 and Essence Makeover Magic Tool; launch June 15, 2009
· Design and Production of 2007 and 2008 Essence Music Festival (EMF) site and digital ad units
· Provide creative direction to online design staff, junior designers and interns
· Monthly page views increased progressively from date of hire;
· Freelance Web Designer – 2005 to 2007; Jr. Web Designer – 2002
Senior Designer (Web/ Print), Marketing & Communications
BZA, LLC. – July 2005 to January 2007
· Web design, site maintenance and project management.
· Print Projects include advertisements and corporate branding.
HONORS
· Member of the Essex County College 2013-2018 College Core Strategic Planning Team
· 2016 Essex County College Student Life and Activities Certificate of Appreciation
· ASME National Award Finalist, General Excellence Interactive Feature Category for Essence.com 2008 ‘Will You Marry Me?’ and 2007 ‘30 Dates In 30 Days’
· 2007 Essence Magazine Employee Recognition Award Recipient; 2 Merit Bonuses earned during 2007
· 2007 Essence Cares website appeared on Oprah Winfrey Show
PROJECTS/ CLIENTS
| Black Doctoral Network Caroline V. Clarke Children’s Place Cocoa Media Group Covergirl Dell Dudley Hospitality Group (Chef Henry Dudley) Frontline Ministries |
Kean University Passion For the Palate (Chef Kim VanKline) Porsche The Rainford Group Sean Combs Enterprises Shell Toyota |
Download Résumé (.pdf)