senior web designer/ developer, essence.com


essence magazine, a time inc. company – july 2005 to november 2009

  • Oversaw the art direction and redesign of Essence.com in collaboration with Warner Brothers (live September 2008 – November 2009), as well as the Essence Makeover Magic Tool (launched June 2009).
  • Managed the design and production of the Essence Music Festival (EMF) website and digital ad units for 2007 and 2008.
  • Provided creative direction to online design staff, junior designers, and interns.
  • Achieved progressive increases in monthly page views since the date of hire.
  • Held roles as Freelance Web Designer (2005 – 2007) and Jr. Web Designer (2002).
  • ASME National Award Finalist, General Excellence Interactive Feature Category for Essence.com 2008 ‘Will You Marry Me?’ and 2007 ‘30 Dates In 30 Days’
  • 2007 Essence Magazine Employee Recognition Award Recipient; Two 2007 Merit Bonuses
  • 2007 Essence Cares website appeared on the Oprah Winfrey Show

media

projects

digital & print

web

& demos

brand advising

clients

Jocelyn Allen · Creative Director / Brand Advisor
Design · Development · Marketing

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