freelance design – project based

american cancer society (acs) – april 2021 to present

  • Conceptualized and designed the ‘Partnering For Life on the Vineyard’ logo, along with associated
invitation and promotional assets.
  • Provided art direction and design for the ACS Health Equity Ambassador Toolkit 2023.
  • Led the creative direction for the Health Equity Ambassador Links (HEAL) 2021 rebranding, which included the design of the HEAL logo (April 2021), ambassador toolkit, digital assets, and gift box packaging. Additionally, designed the HEAL Symposium logo (April 2022), microsite, gift box packaging, and social media assets.
  • Served as Art Direction Consultant for the ‘Partnering for Life’ December 4, 2021, Facebook Live
Concert / Campaign Launch, and designed social media assets for performers and the ‘Partnering for Life’ brochure (April 2022).
  • Directed and designed CIAA digital display advertisements for ‘Partnering for Life’ and ‘Cancer Action
Network’ (January 2022).

non-profit

projects

digital & print

web

demos

brand advising

clients

Jocelyn Allen · Creative Director / Brand Advisor
Design · Development · Marketing

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